In dynamo.video we take care of all the process:

• We make Third Party Data user segmentation.
• We produce a video for each user.

• We show the right video to the right user:

  Programmaticdone

  Prospectingdone

  Retargetingdone
  Facebookdone

  Linkedindone

  Twitterdone

  Instagramdone
• We analyse the results.
• We optimize!!!

In dynamo.video we take care of all the process

• We identify profiles based on Web use.
• We produce a video for each user, individually.

• We show the right video to the right user:

  Programmaticdone

  Prospectingdone

  Retargetingdone
  Facebookdone

  Linkedindone

  Twitterdone

  Instagramdone
• We analyse the results.
• We optimize!!!

In dynamo.video we take care of all the process

• We identify profiles from your data base.
• We produce a video for each user, individually, and send it using the client’s CRM.

In dynamo.video we take care of all the process

• We collect On-Site navigation browser data.
• We produce a specific video for each user.
• We show a unique video to the same IP in its next visit with personalized content.

Increase sales conversion of non-concluded reservations in the web.

We collect data from web visitors with a non-confirmed reservation and personalize a concrete video for each including collected data such as: dates, given price, and hotel images. The video is shown to the IP that has done the simulation to maximize conversion.

Build a retargeting campaign based on collected data from Mercedes Benz web configurator to:

• Increase sales conversion form web visits.
• Increase dealer traffic.

Production of a unique video to each user that undertook the configuration process of a model in MB webpage. We personalized the model, colour, chosen equipment options and extras based on collected data. By geolocation we redirected each visitor to the nearest dealer with a price offer.

Use data to improve the metrics on prospecting, retargeting and micro segmentation based campaings. We used third party data for socio demographic , geolocation and specific targeting proposal to concrete targets to attract users to the web, and first party data to improve conversion of the abandoned reservations based on first party data.

Prospecting:
On this segment of the campaign the target is quite ambiguous. We still don’t have much information, so we use geolocation data. Defined target: +25-year-old people in European cities less than 30 kilometers from an airport with direct flight our arvertised destination and with previous interest in visiting them.

We show a video with the general offer in each city inviting them to visit the know more.

Retargeting:
We target web visitors with a non-confirmed reservation and personalize a video including collected data such as: viewed apartment images, dates, displayed price plus images on the principal touristic attractions of the destination based on the target.

Micro segmentation:
Data identification of dog owners with specific offer of the pet-friendly available apartments in each destination.

Attract users to the travel platform based on locations and previous interest in several destinations.

Based on Third Party Data, we launched the campaign in 3 Spanish cities: Barcelona, Seville and Valencia with an offer to travel to different European destinations according to identified interests and preferences.

A specific video was sent to each user with a concrete offer and redirecting to the concrete landing to close the deal.

The personalized video format improved CTR x6 according to a control sample with the same campaign in banner.

52% CPC reduction VS banner

Awareness generation of the Capital Markets 2019 conferences to attract life streaming and VoD investors in the main European and Asiatic financial cities:

Design, production and media strategy of the Capital Markets 2019 campaign.

Video message was designed based on the Company assets in two versions in English and Spanish.

Financial investors were identified with data/cookies in each city. The campaign was displayed in the sites our audience navigated.

The data audience profiling combined with the video format achieved a great performance: 88% of VTR and 20% of CTR increase compared to the average data of Business and Financial profile provide by Social Strike. CPC campaign was of 10.90€ in an extremely complicated target.

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